4+ Weeks Before Launch

• [ ] [Record] Record 3-5 episodes of your show.
• [ ] [Record] Compose and record the intro & outro for your show, including a Call To Action for the first episode (eg. A good call to action when you start is to ask for reviews or ask individuals to subscribe)
• [ ] [Edit] Edit at least 2-3 episodes of your show
• [ ] [Record] Write & record a Trailer for your show. Decide whether you want to include excerpts from your previously recorded interviews in this trailer. Decide whether you want this trailer to be audio-only or audio & video.
• [ ] [Website] Create a landing page for your podcast with email sign-up waitlist and an offer (eg. sign up early and get extra behind-the-scenes content when we launch)
• [ ] [Website] Connect your website to Google Analytics & Facebook Pixel to better track your traffic sources.
• [ ] [Email] Connect an auto-triggered welcome email for your email waitlist.

3+ Weeks Before Launch

• [ ] [Distribution] Publish your trailer on your Podcast Host so that your content is set up to be distributed across directories (Apple Podcasts, Spotify, Google Podcasts and others).
• [ ] [Cross-promotion] Send a note to podcasts with similar audiences asking for partnerships or try to see if you can be a guest on some of these podcasts.
• [ ] [PR] Work on outreach and pitch to industry press targets within your niche. Have a solid pitch and the email addresses of the editors/publications. Be succinct and show value.

One Week Before Launch

• [ ] [Email] Send out an email to your waitlist audience with the podcast trailer, saying the launch is a week away.
• [ ] [Social Media] Create audiograms with platforms like Wavve or Headliner and post them to your different social channels as part of a coutdown to launch
• [ ] [Cross-promotion] Send trailers/audiograms to your guests to co-promote

Day Before Launch

• [ ] [Social Media] Get your network to share your audiograms on social media.
• [ ] [Email] Send all your friends, family, and contacts a personal email to share audiograms on their social media, subscribe for tomorrow's launch.
• [ ] [Email] Remind guests to co-promote your show / post on their social media