3+ Weeks Before Launch

• [ ] [Website] Create a landing page for your podcast with email sign-up waitlist and an offer (eg. sign up early and get extra behind-the-scenes content when we launch)
• [ ] [Email] Connect an auto-triggered welcome email for your email waitlist.
• [ ] [Distribution] Publish your trailer on your Podcast Host so that your content is set up to be distributed across directories (Apple Podcasts, Spotify, Google Podcasts and others).
• [ ] [Cross-promotion] Send a note to podcasts with similar audiences asking for partnerships or try to see if you can be a guest on some of these podcasts.
• [ ] [PR] Work on outreach and pitch to industry press targets within your niche. Have a solid pitch and the email addresses of the editors/publications. Be succinct and show value.

One Week Before Launch

• [ ] [Social Media] Create audiograms with platforms like Wavve or Headliner and post them to your different social channels as part of a coutdown to launch
• [ ] [Cross-promotion] Send trailers/audiograms to your guest to co-promote
• [ ] [Email] Send out an email to your waitlist audience with the podcast trailer, saying the launch is a week away.

Day Before Launch

• [ ] [Social Media] Get your network to share your audiograms on social media
• [ ] [Email] Send all your friends, family, and contacts a personal email to share audiograms on their social media, subscribe for tomorrow's launch.
• [ ] [Email] Remind guests to co-promote your show / post on their social media
• [ ] [Email] Send out an email telling your waitlist audience to get ready for tomorrow's launch.

Launch Day

• [ ] [Distribution] Publish podcast on host
• [ ] [Website] Embed podcast with show notes (and transcription if possible)
• [ ] [Email] Send your waitlist an email to announce the official launch
• [ ] [Guerilla Marketing] Distribute your content on "user-generated" websites/forums to easily and quickly create buzz about your podcast (Examples: Quora, Reddit, Product Hunt or whatever applies)