<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/aa450624-40f9-4374-8b71-61962b10433d/noun_lightbulb_2472888.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/aa450624-40f9-4374-8b71-61962b10433d/noun_lightbulb_2472888.png" width="40px" /> The following is a space to define your marketing strategy, starting with what your goals are and walking you through the best promotion channels to achieve those goals. Goals should be set on a quarterly basis and evaluated as you track progress.

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• Table Of Contents

Setting Podcast Goals

• Directions
• Examples of Podcast Goals
• My Podcast Growth Goal

Connecting Tactics To Your Audience

• Directions
• My Persona
• My Day-In-A-Life Map

Brainstorming Tactics

• Directions
• Example Channels
• My Channel Experiments

This Quarter's Marketing Strategy

<aside> 🥅 My goal this [year/quarter/month] is to [increase/decrease X] by [plug in specific % or specific number] in order to [plug in your overrall podcast goal]. I will focus on 3 main experiments to drive traffic including [tactic 1], [tactic 2], [tactic 3].

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